You have a website that needs traffic to support your business but people don’t seem to be interested in visiting it? Many website owners often go through this dilemma where they spend huge amounts of capital in creating an attractive website but fail in getting their fair share of the traffic. While many elements from your website design and content come to play, one of the most neglected factors that hugely affect your website traffic, its bounce rate, and retention, is the speed it runs on.
Website speed is a key determinant in your traffic and ranking goals. When a visitor lands on your page, they expect a swiftly loading website that responds promptly to their commands. A poorly speed optimized website not only affects the traffic you receive but also damages your brand image in the process.
Why Website Speed Optimization is Important?
Website optimization becomes a top priority in today’s era, where customers are highly sensitive to slow loading processes. A fast loading website directly compliments the overall site performance and promotes smooth engagement and lead generation for your business. Usually, a site that fails to load within the 2-second mark will not succeed in retaining or converting your customer. Beyond that, and your bounce rate can soar up to 40%. Therefore, it becomes imperative to take every measure in ensuring your website performs up to mark and thereby gets the attention it deserves.
According to conversion rate data, increasing your site speed from eight seconds to two seconds may lead to a 74 percent increase in conversion rate.
Since page speed is a measure of how fast your content load on your pages, keeping it from the customer for too long will consequently cost you their patience. In this article, we will share a handful of actionable recommendations on optimizing your website speed without getting into overly complicated procedures or spending excessively on products or services.
Compressing Large Images
First off are the media files. Many media files that in their native sizes can become dead weight and slow down the loading speed of the website. Large images such as banners are positioned on above the fold, precisely where the customer lands first. If those images take time to load your customer will bounce off right away. The best way to go about it is compressing the size of the image so the resolution remains without compromising the speed of the website. There are numerous tools available online, but if your store is in Magento 2, you can use Magento 2 speed optimization service which basically covers all angles of your speed optimization.
Enabling HTTP Keep-Alive
Enabling HTTP Keep-Alive is another simple hack to boost your website speed. Once it is enabled, Keep-Alive works by ensuring the connection between the server and the visitors’ browser stays open. This helps transfer all the files requested during a particular session over a single connection. This way it eliminates the need of creating multiple new connections for each request, thereby reducing round trip time (RTT) cuts load from the website.
Using Minification Technique
Implementing Lazy Loading
Content Distribution Networks (CDNs)
Using CDS is another effective hack for improving your website speed straightaway. CDNs help in distributing your content through a global network of servers, so it becomes accessible from a server closest to the end-user. Websites that have rich media content often struggle in page loading speed and CDNs offer the perfect solution to make that content accessible by accelerating their delivery through the server. Through caching, these servers store replicas of static content which is can be accessed from any server closers to the visitor.